MERCEDES INTERNATIONAL BUSINESS CENTER & INTERCONTINENTAL HOTEL


THE CROWN

Location
Yerevan - Armenia
Scale
79.000 sqm
Status
Competition Proposal
Project Date
2009
Client
Intercontinental Hotels & Avangard Motors
Team
Bruno André + Francisco Salgado Ré + Eugénio Cardoso+ Francesco Moncada + Jedidiah Lau + Joana Gomes + João Vieira Costa + Leon Rost + Mariana Oliveira + Ricardo Guedes

 

 

“The Crown” is an architectural proposal for an Intercontinental Hotel, International Business Center for Mercedes (IBC), and Luxury Apartments in Armenia’s capital, Yerevan. Composed of three buildings at the pinnacle point of Yerevan’s northern skyline, the Crown reminisces the golden ages of Armenian history, when its kingdom spanned between the Caspian and Mediterranean seas.

Since then, Armenia has endured a tumultuous history and has now emerged as an independent republic competitive in the world of 21st century economics. “The Crown” provides contemporary facilities and accommodation for travel and commerce, to facilitate the economic growth of the nation. The Crown acts as a beacon and flagship that will steer Armenian economy into the new millennium.

the crown (5)

the crown (4)

 

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