“The Crown” is an architectural proposal for an Intercontinental Hotel, International Business Center for Mercedes (IBC), and Luxury Apartments in Armenia’s capital, Yerevan. Composed of three buildings at the pinnacle point of Yerevan’s northern skyline, the Crown reminisces the golden ages of Armenian history, when its kingdom spanned between the Caspian and Mediterranean seas.
Since then, Armenia has endured a tumultuous history and has now emerged as an independent republic competitive in the world of 21st century economics. “The Crown” provides contemporary facilities and accommodation for travel and commerce, to facilitate the economic growth of the nation. The Crown acts as a beacon and flagship that will steer Armenian economy into the new millennium.