Status
Completed
Client
CAA - Águeda Arts Centre
Date
2017
Team
Francisco Salgado Ré, Nuno Almeida
Project
CAA Visual Identity

IDENTITY:

 

CAA visual identity main objective is its intelligibility, flexibility and recognition. On one hand, the visual identity describes the values, goals and mission of the institution. On other hand, it is related to the characteristics of the architectural body that materialize the building. The graphic solution seeks inspiration in various art forms, creating a striking and recognizable visual identity.

The brand intends to be dynamic and flexible, evoking a spirit of evolution and continuous construction observed in the various artistic fields. Its flexibility allows an adaptation to various contexts and media, presenting a dynamism and flexibility that reinforces the recognition and visibility of the CAA institution in the artistic and performative context.

 

 

CONCEPTUAL REFERENCES:

references

GRAPHIC ELEMENTS:

elements

 

DINAMIC MODULAR IDENTITY:

modularity

LOGO ELEMENTS:

logo-elements

 

MODULAR LOGO:

logo-modular2

SIGNAGE & wayfinding:

icons

modular wayfinding

 

application examples:

mockup01

mockup02

mockup03

Book_Mockup_1

ESTACIONÁRIO

cartoes

saco

WEBSITE:

web

Architecture project here.


parallax_speeds = { //fixed: '#post-280-title, #post-283-title, white-bedroom-3, white-bedroom-2-2' fixed: '#post-280-title, #post-283-title, #post-285-title, #post-294-title' };